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Green Building Bible, Fourth Edition
Green Building Bible, fourth edition (both books)
These two books are the perfect starting place to help you get to grips with one of the most vitally important aspects of our society - our homes and living environment.

PLEASE NOTE: A download link for Volume 1 will be sent to you by email and Volume 2 will be sent to you by post as a book.

Buy individually or both books together. Delivery is free!


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    • CommentAuthorShevek
    • CommentTimeAug 6th 2014 edited
     
    Yet another salt-free water conditioner:
    http://www.scaleguard.co.uk

    Interesting (surprising?) thing about this one is that Thames Water recommends it!
    http://www.thameswater.co.uk/your-account/16088.htm
    • CommentAuthorbillt
    • CommentTimeAug 6th 2014
     
    Advertising it to the gullible on their site doesn't mean that they recommend it!
    • CommentAuthorShevek
    • CommentTimeAug 6th 2014 edited
     
    Bit of squeeze to excuse it as advertising.

    It's content on their website called "Customer offers", with the blurb: "We've teamed up with a number of partners to help you improve your home and garden for less." Thames Water then go on to describe the device as "Guaranteed to reduce hard water problems or your money back."
    • CommentAuthorbillt
    • CommentTimeAug 7th 2014
     
    Not at all. There are 3 panels linking to 3 other commercial web sites. That's advertising.
    • CommentAuthorShevek
    • CommentTimeAug 7th 2014 edited
     
    I'm not disputing it's advertising, I'm saying, advertising or not, the technique they're using is tacit approval, at the very least, and recommendation. Just because someone's paying you to advertise their product doesn't mean you don't recommend it. You don't single out a few products on a special webpage with no disclaimer, "teaming up" with "partners" to "help improve your home" with products that are "guaranteed to work" and then get to absolve yourself of any responsibility because you're getting paid, especially when you're a company as big as as Thames Water.
  1.  
    This is really common though isn't it? If you go to a newspaper offers page and buy a sofa from a company with a discount code you don't go back to the newspaper if the sofa breaks.

    The 'guaranteed to work' bit comes from the Scaleguard site. No risk for Thames Water. The part of Thames water running the website/offers will be completely divorced from the technical teams.

    "We guarantee that your Scaleguard will work for you. If you are not satisfied with the performance after 3 months continuous use please contact us within 30 days of the end of this period. If we cannot rectify the problem, your purchase money will be refunded in full, following the return of the unit."

    You can get quack health remedies through the NHS. Make your own decisions on efficacy.
    • CommentAuthorShevek
    • CommentTimeAug 7th 2014
     
    It's not independent and unassociated advertising. They're "partnering". If you "partner" with someone to "help" the customer then I think it's reasonable for the customer to believe that Thames Water is carrying out some level of curation.
    • CommentAuthordb8000
    • CommentTimeAug 7th 2014
     
    Do you really believe Thames Water have checked the product?

    There is a degree of puffery allowed in advertising before it's held to be misleading.

    If the product were capable of being bought within the Thames Water site, they may be liable. But its an external link and they are no more than a referrer.

    Thames's T&Cs also make their stance absolutely clear. And you can guess which way!
    • CommentAuthorbillt
    • CommentTimeAug 7th 2014
     
    They're partnering to help each other, not the customer. I'll bet the advertisers are paying Thames Water in return for an apparent, but actually non existent, recommendation by association.

    One may jump to the conclusion that there is some sort of approval but one would be wrong.
    • CommentAuthorShevek
    • CommentTimeAug 7th 2014
     
    Thames Water is a big company all about mains water. It's not some two-bit company trying to sell dodgy insurance. If they're going to promote water conditioning products on their website I think there's an obligation on them to ensure they actually work.
    •  
      CommentAuthorSteamyTea
    • CommentTimeAug 7th 2014
     
    Isn't the term 'partner' just a PR/Marketing term. Means nothing theses days.
    I am too old to have a 'girlfriend', but partner sounds better, but does not make any difference to my personal relationship.:wink:
    • CommentAuthorShevek
    • CommentTimeAug 7th 2014
     
    Posted By: Simon StillIf you go to a newspaper offers page and buy a sofa from a company with a discount code you don't go back to the newspaper if the sofa breaks.

    No but a better analogy is a sofa company promoting cleaning products on their website that don't clean and may damage your sofa in the long run.
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