General: 10:10

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- CommentAuthorbiffvernon
- CommentTimeAug 28th 2009
New Carbon Campaign 10:10 Launches

Not many things bring The Guardian and The Sun together. Even fewer unite energy companies with climate activists. Enter 10:10, a national drive to reduce the UK's domestic greenhouse gas
emissions by 10% during 2010.

The plan is simple: by signing up, any individual, school, business or organisation pledges to do their best to reduce their emissions by 10 per cent during the year 2010. It's easy to feel powerless in the face of a huge problem like climate change, but by uniting large numbers of people and institutions around immediate, effective and achievable action, 10:10 enables all of us to make a meaningful difference.

Launching on September 1st in the Tate Modern's iconic Turbine Hall, 10:10 will be backed by a huge publicity push and is already supported by some of the biggest names in business, the arts, sport and politics.

Timeline

10:10 has three distinct phases:
Firstly, the gathering of commitments from individuals, families, businesses, and organisations from schools to football clubs, to cut 10% of their emissions by the end of 2010 (see our methodology documentation for details on how this will work).
Stage two, in late September, will see us collectively challenge the UK government to match the commitment made by the thousands who have signed up to 10:10 by promising similarly tough action for the country as a whole.
The third stage begins in January 2010 as we help our supporters to implement the cuts they have pledged to make, offering them expert advice and allowing them to share their hardearned wisdom. This stage will be backed by regular features in our partner newspapers, together with online networking tools.
10:10 is unique because:

It is such a simple, catchy concept
It is universal and open to all, actively engaging every sector of British society under one
banner to reduce our emissions
It places these individual efforts firmly in the context of a national movement to tackle
climate change
It frames this collective drive around a concrete, near-term, science based target
It provides an unprecedented mechanism to translate individual action on climate change
into a powerful, popular mandate for political action
It is guaranteed extensive coverage across a wide spectrum of print media
It is an idea whose time has come - a fact that is clear from the huge cross-sectoral support 10:10 has already secured, even before it has launched
Why 10%? Why 2010?
Because while politicians argue about targets for 2050 and 2020, scientists say it will not be possible to meet these targets without the right action now. World emissions must peak and begin to fall within the next few years, and that means we need significant reductions in the developed world as quickly as possible. The longer we leave it, the harder it will be - so a 10% cut in 2010 is the perfect place to start.

Who is behind 10:10?
10:10 was devised by the team behind The Age of Stupid in partnership with The Sun and The
Guardian. We have a powerful support network providing 10:10 with expertise and funding from a wide range of organisations. 10:10 is registered as a not-for-profit company limited by guarantee.

What about Copenhagen?
By forcing the British government to make a dramatic commitment to immediate emissions
reductions, 10:10 aims to put Britain in an historic leadership role in the run up to the crucial climate summit. Those involved in negotiating the Copenhagen deal say the chances of getting developing countries to sign will be increased if they see the rich world leading by example.

10:10 for Individuals
Cutting 10% really is easy for most individuals and families. It's at the level of lagging your loft,
upgrading your boiler, or taking one less long-haul flight. 10:10 will walk people through the steps they need to take to make their 10% cut, with support from the Energy Savings Trust and others.

10:10 for Businesses and Organisations
For most organisations the first 10% is ambitious but achievable. It's typically about low or zero cost measures. Many businesses will see savings as a direct result of cutting their emissions. The combination of a compelling campaign message and wholehearted support from two of the UK's
most prominent newspapers means that organisations can expect their participation to yield
excellent publicity and CSR benefits.

What about those who don't reach 10%?
We're sure that 10% reductions are achievable for almost every business, organisation and
individual. That said, any reductions in emissions are worth celebrating, and that's what this project will do. 10:10 is all about getting society as a whole to aim higher - or rather, lower. After all, we won't know what's really possible until we try.

Is 10:10 just about Britain?
10:10 is being launched as a UK campaign but the scientists say it is the right target for the whole developed world. The hope is that the campaign will be replicated in other countries, and we'll be
making it as easy as possible for that to happen.

Will there be a symbol like the Make Poverty History wristband?
10:10 is producing metal tags that can be worn around the wrist or neck (or anywhere else). They are made from scrap metal salvaged from old airliners.

Is this just another greenwash campaign?
10:10 is not about hair-shirt environmentalism or forcing people to make major sacrifices for the
sake of the planet. But it is about starting to make genuine changes to British society, changes that we need so our children can look forward to a brighter future. That's why 10:10 does not recognize any form of offsetting as counting towards the 10% target. Becoming truly 'carbon neutral' is a long way off, and 10:10 is just the first step on the journey to this destination.

How can people sign up?
On September 1st there will be a mass sign-up event at Tate Modern. But individuals and
organisations will be able to sign up on the 10:10 website (www.1010uk.org) at any time until mid 2010.
- CommentAuthorbiffvernon
- CommentTimeAug 31st 2009
Q: What have Spurs, Alistair McGowan and the Science Museum got in common?
A: 10:10

This Tuesday, thousands of individuals and organisations from every sector of British society are putting aside their differences to get behind one simple idea: that together we can take the first step towards tackling climate change.

All will be revealed at Tate Modern this Tuesday 1st from 4-7pm with live performances from Reverend and the Makers, Stornaway and Sara Cox.

Get yourself down to South Bank this Tuesday and help write the first chapter of the biggest story of the 21st Century.

www.1010uk.org

~~~~~~~~~~~~~~~~~~~~~~~

PLUS

~ Free Champagne for the first 1,000 to sign-up courtesy of Ocado
~ Massive Gigapan photo on Southbank. (Remember Obama's inauguration? http://gigapan.org/viewGigapan.php?id=15374) Come and be included to be featured in The Guardian)
~ Grab yourself a free piece of a 747 Jumbo Jet (seriously see www.1010uk.org for more)
~ Sign-up yourself, your family, your business and everyone you know, this is the start of something big
~ Follow us live as it happens on Twitter @tentenuk
- CommentAuthorbiffvernon
- CommentTimeSep 1st 2009
Loads more stuff on http://www.1010uk.org now.
- CommentAuthorbiffvernon
- CommentTimeSep 3rd 2009
So, has everybody signed up then? Here's an e-mail from Franny:

Afternoon,

Welcome on board the 10:10 rollercoaster and to our very first mailing list message.

<<<< STOP PRESS - The whole cabinet has apparently just signed up.... We cannot believe it.... Hang on, here comes a text from Ed himself... Yes, it's true... STOP PRESS >>>>

Thanks to everyone who made it down to the solar launch at Tate Modern on Monday. We're all still hallucinating from lack of sleep, but pretty sure it was a triumph. My favourite line was the very last of the evening, from Kevin McCloud's brilliantly impromptu wrap-up. "If you all go out and get 10 people to sign up to 10:10 and get them to sign up another 10 people on Friday, then by next Tuesday the whole planet will have signed up and we will have won." I reckon Kevin's suggestion - if not his maths - is brilliant. Keep reading...

But first, we've got to hand it to the Guardian: the whole front page, the whole G2, more than 30 articles on the website, plus podcasts, photo galleries, video interviews... we all felt a little cheated on Day 2, when we only had seven full pages in the paper. All their stuff is here: http://www.guardian.co.uk/1010 Great coverage, too, in The Sun, Telegraph, Reuters, PA, Treehugger..Here's all the latest news coverage.

Sure you heard the big news from yesterday, when all the Tory frontbench signed up. As did Nick Clegg.... How much longer till Gordon cracks do you reckon?!? [See - that really is a stop press above - this was accurate 10 mins ago]. Other big names since launch are Stella McCartney (have you asked Dad yet?), Mark Ronson and Alan Rickman. Plus we have two seriously iconic British companies almost ready to cross the finishing line (it's actually the starting line, but no need to emphasise that at this point.) All these sign-ups are fantastic, but they are not enough on their own... We've got to get from 0 to 60 very very quickly or we will lose momentum.

So - and with apologies to Kevin McC - here's the plan: every single person who has signed up so far (that's 9,182 of us - but we'll round that up to 10,000 in recognition of the fact that it's been 15 years since the last maths lesson) goes out and persuades 10 more people to join by the end of tomorrow (Friday). Except anyone who lives in solitary confinement in a prison or in a hermit's cave. As you are speaking to your ten - probably shortly after they've agreed and think they've got rid of you - casually drop in that they also need to persuade another ten people.... by the end of the weekend. 10,000 x 10 x 10 is, correct me if I'm wrong, 1,000,000. One million. Ahem. One million.

So: how to get 10 people signed-up by the end of Friday... Call round all your family and friends tonight? Make an announcement before choir practise? Stick up the poster at work? Speak during school assembly tomorrow? Send an email to all your colleagues? Put out a shout on your company/campaign/choir/church/cat-lovers mailing list? Use our online email-invite tool?
Add a note to your Facebook/Twitter/MySpace page?

As Daniel so eloquently described at our team meeting this morning, the 10:10 ship has most definitely set sail and she's a thing of beauty with great potential to sail far seas. But, right now, she is springing quite a few leeks which are in need of lots of hands on deck (do ships spring leeks on the deck? sorry, this analogy is falling down) to plug before she starts floundering.

Repeating the above paragraph in English, we urgently need help with:
- Money - we were very skint last week, but then had to spend quite a few thousand on the launch so now we are very very skint. In fact, some of us are personally quite seriously in debt as we couldn't resist buying the plane once we'd thought of it. If everybody could please donate ten pounds today, we'd have 100,000 pounds, which coincidentally (and genuinely) is exactly how much we need to pay off the debts and run the campaign as far as the Copenhagen climate summit in December. Please give ten pounds or more here: http://www.1010uk.org/donate
- Web People - Many apologies for all the technical problems with the website. Rest assured we have received your 400 emails and are looking at them lovingly. But here's the problem: the Age of Stupid lent us their 3-strong web team for two weeks, but have now had to take them back. So we are in desperate need of web programmers or all types (including social networkers). Please contact mal@1010uk.org if you can help.
- A designer - Ditto a graphic designer who can take our designs and turn them into all the free adverts we are being offered. Contact mal@1010uk.org

Sorry for so many requests so soon. But hopefully you've had a couple of days admiring your tag (oh, if you didn't get one, email tags@1010uk.org - we're setting up the distribution asap) and are now rested and ready for round 2. As everyone who has ever run a campaign before has said to us: this idea is ridiculously ambitious. You'd need two years, 100 staff and five million pounds...

Onwards and upwards
Franny, Dan, Leo, Mal, Harriet, James, Robin, Ian & many others
Team 10:10
hello@1010uk.org

10:10 Sign-Ups, as of midday Thurs 3rd Sept

Individuals: 9,182
Businesses: 352
Schools: 53
Organisations: 157
Politicians: All the cabinet, all the Tory frontbench, Ed Miliband (Climate Change Minister), Nick Clegg (leader of Lib Dems)
Actors: Samantha Morton, Jason Isaacs, Pete Postlethwaite, Colin Firth, Tamsin Greig, James Purefoy, Alan Rickman
Fashion Designers: Vivienne Westwood, Nicole Farhi, Stella McCartney
Artists: Anish Kapoor, Anthony Gormley, Gillian Wearing
Footballers: Graeme Le Soux
Chefs: Delia Smith, Hugh Fearnley Whittingstall
Authors: Ian McEwan, Sarah Waters, Irvine Welsh, Anthony Horowitz, Antony Beevor, Ali Smith, Carol Ann Duffy, Andrew Motion
Lords: Lord Giddens, Lord Stern (author of Stern Review)
Film Directors: Mike Figgis, Richard Curtis
Impressionists: Rory Bremner
Musicians: Stornoway, Reverend & The Makers, Bloc Party (Russell only), Mark Ronson
Energy Companies: Eon, British Gas, EDF, Scottish & Southern
Football Teams: Spurs FC
Organisations: Science Museum, Tate, Spurs Football Club, Royal Society of Arts (RSA), Women's Institute (NFWI), British Fashion Council, Business in the Community, Mumsnet, Sage Gateshead, Julies Bicycle, Arcola Theatre
Universities/ Colleges: Edinburgh Uni, Westminster Uni, King's College, Liverpool Uni, South Thames College, Newcastle Students Union, National Union of Students (NUS) nationally, Birmingham Students Union, UEA Students Union, Leicester Students Union
Councils: Hackney, Islington, Richmond, Oxford, Slough, West Sussex, Stroud, Eastleigh, Kirklees
Schools: Fox Primary, St Martin Primary, Petchey Academy, Crispin School, Ashley Primary, Rosemary Musker High, Ambler Primar, Kings College School, Whitby Community, Winton Primary
Charities: Comic Relief, ActionAid, ), Global Action Plan, Women's Environmental Network, Campaign for Greener Healthcare, Operation Noah, Envision, OneClimate, Fauna & Flora Intl, Green Thing
- CommentAuthorsimeon
- CommentTimeSep 4th 2009
For me, it is greenwash. Personally I am working quite hard on reducing energy consumption. In two years we have halved our petrol consumption and reduced our electricity and gas bill by over 10%. This sort of action is good in the short term but pointless against climate change in the long term. We have to move to a carbon free energy and fuel economy (and quickly) .

The main thing that gets me in the promotion of wood burning which is highly polluting and only carbon neutral if it is sustainable i.e. the rate of growth equals the rate of burning. This can only be the case for a relatively low usage of wood burning. There is a role for biomass. Local CHP 1MW units maybe the way forward. On the domestic front, a better policy would be to go for very good insulation and use electricity sourced from zero carbon generation eg wind wave and nuclear.

I am a very strong supporter of a zero carbon economy but I don't think this is the way forward. Sorry.
- CommentAuthorbiffvernon
- CommentTimeSep 4th 2009
Ah-ha, so you think trying to get people, companies and organizations to reduce their emissions by 10% in just one year is a bad idea. Hmmmm. Got a better campaign that will win the front page and 20 other pages of the Guardian and quite a lot of the Sun, and then get a commitment from the whole Cabinet and Tory front bench and a motion at the Liberal Conference, and commitments from hundreds of companies, local authorities and other organizations by day three of your campaign?
- CommentAuthorfostertom
- CommentTimeSep 4th 2009
Definitely - we could all stick our heads in a bucket of water. That would solve it.
- CommentAuthormenzies
- CommentTimeSep 4th 2009 edited
I have no problem with "a national drive to reduce the UK's domestic greenhouse gas emissions by 10% during 2010", but it seems that everyday brings new initiatives and all the advertising that goes with it simply makes it confusing as to what is the primary objective. It would be nice to see just one goal, and to get everyone behind it, rather than consistently adding to the already vast array of initiatives and targets. The 'reduce/reuse/recycle' slogan seems to suffice.
- CommentAuthormarktime
- CommentTimeSep 4th 2009 edited
The primary goal that needs to be achieved today is the immediate cessation of burning coal. Not tomorrow, not next week, today. All the rest is bullshit and warm fuzzies.

That's why James Hansen calls the rolling stock hauling coal to Drax "death trains".

Of course it's never going to happen. So anything else we do is simply rearranging the deck chairs.
- CommentAuthorbiffvernon
- CommentTimeSep 4th 2009
The 'reduce/reuse/recycle' slogan has been around for a long time, and, however worthy, has been shown not to suffice. Totalitarianism goes for the 'nice to see just one goal, and to get everyone behind it' sentiment, wheras a pluralist sociely generates multiple solutions to complex problems.

I'm rearranging the deck chairs to form a life raft.
- CommentAuthormarktime
- CommentTimeSep 4th 2009
To sail in a dried up sea?
- CommentAuthorfostertom
- CommentTimeSep 4th 2009
Yours is an cheap'n'easy position to hold, marktime
- CommentAuthormarktime
- CommentTimeSep 4th 2009 edited
As an individual without limitless wealth or world-wide political standing to influence events, and thus able only to comment on the inevitable, how could I be in any other (position)? What personal cost would you recommend that I could choose to change the course of the future? Changing my light bulbs? Immolating myself on London Bridge?

I put it to you that there is no one that has the political vision to stand up and say:

"My friends, we are on the brink of a catastrophe that dwarfs even your wildest imagination. We now know for certain the effects of our profligate past on the course of our future. Each day brings more news of the changes that are occuring as a result of climate change. Our neighbours in Greenland are seeing their hunting grounds disappear. Those in Tibet and others living on the the slopes of the Hymalayas are seeing their livestock perish. Drought is afflicting our cousins in Ethiopia and Kenya and a nomadic way of life that has been enjoyed for more than ten thousand years is no longer possible today because there is no rain, there is no grass and there is nowhere to go.

The seas and the oceans will become as barren as deserts and what once we took for granted will no longer be true. The whale and the dolphin, the herring and pilchard that form the great chains of life in the vast oceans will vanish, and we will be left with a featureless and acid sea, something that has not been seen since life began.

India is building walls because they know their Bangladeshi family will soon be seeking sanctuary due to the rising ocean and they fear being overrun. Other island people will lose their homes and become refugees in already crowded planet. Soon, patience will be lost and men will turn to violence to provide for themselves and their families. The world has a terrible aresenal of weapons that once unleashed, will touch every man, woman and child on this precious land we call home.

There will be enormous sacrifices to be made. Your life will never be what it was, but you will have life, and you will have hope, for you and for your children, and their children after them if we grasp the nettle today, etc. etc. etc. "

Dream on fostertom.
- CommentAuthorpmcc
- CommentTimeSep 4th 2009
Social change can only be wrought through relentless campaigning over time. Viz race relations and drink driving since 1970s.

Reducing emissions and resource usage substantially towards sustainable levels will involve huge social change. Doing it voluntarily rather than having it done to us by climate change and economics is a huge step to take. If it happens it will be in many small steps rather than one big one. 10:10 looks like a useful step forward if it gathers sufficient momentum to have any impact. Another notch in the ratchet.

Reminds me of the question about the best way to eat an elephant :).
- CommentAuthorbiffvernon
- CommentTimeSep 4th 2009
Er.. yes...right, marktime. You seem to have summed up the situation pretty succinctly. Time for a nice cup of tea and a biscuit, I think.
- CommentAuthormarktime
- CommentTimeSep 4th 2009
Only if you have plain chocolate digestive or Pims (orange) for dunking.

A quick look at your home on google Earth puts you at around 1 metre above sea level. Looks like you'll need your raft sooner than later. Any news of what that smart boy of yours has found up on the GIS?
- CommentAuthorbiffvernon
- CommentTimeSep 4th 2009
Indeed. We take a keen interest in the tide tables when there's a good nor-easter. Our field was flooded in the great 1953 disaster but our buildings are a couple of feet higher. I'm told our two story barn was used by less fortunate neighbours to store their furniture in while their houses dried out. The sea defences are now much more substantial than in '53, but November 2007 was a close call.
- CommentAuthorSimonH
- CommentTimeSep 6th 2009 edited
I think 10:10 is a great idea and seems to have go the band wagon properly rolling. People will make changes when they see everyone else getting something (walkmans, mobile phones, DVDs, turbo diesels) and now insulation or spending less on "useless stuff". Obviously year 1 is easy to save 10% (and I've done 20% last year) so the next 10% will be a bit harder.

There is no inveitable collapse. Just like you think the world is about to end, I believe that enough people are now clued up to have a go at tackling this problem. You might side with Bjorn Lomburg ans say if you have a spare Â£500 billion you can save more lives by spending it on developing African farming and water supplies, but as we are all ultimately selfish the prospect of energy shortages (front page news in The Times last week) or gas bills of Â£3000 by 2020 (USwitch newsletter in August) has meant the leftwing greenyness is now the mainstream.

2007 was "The Awakening" - thanks to Al Gore and scientists
2008 was the year of "er, what can we do about it then" (including governments)
2009 was the year of "this is what we need to do but haven't done it yet, because we're not quite sure" (including individuals)
2010 is the year when BIG things should start to happen.

PS Read "Sustainable Energy Without Hot Air" or www.withouthotair.com. Somne BIG things will take decades, like an interncontinental DC link with solar thermal powerstations in north africa (www.desertec.org) , but unlike nuclear fusion, they are based working technologies and can satisfy ALL of our UK energy needs in an area of waste land the size of Wales.
- CommentAuthorbiffvernon
- CommentTimeSep 7th 2009
Indeed, and the author of "Sustainable Energy Without Hot Air", Cambridge Professor David Mackay, has been appointed by the Department for Energy and Climate Change (DECC) as its Chief Scientific Adviser. Ed Milliband knows the right people.
- CommentAuthorfostertom
- CommentTimeSep 7th 2009 edited
Posted By: SimonH2010 is the year when BIG things should start to happen
and that, above all else, will be because
Posted By: SimonHgas bills of Â£3000 by 2020
will be popularly seen to be a huge under-estimate.
- CommentAuthormarktime
- CommentTimeSep 8th 2009 edited
@Simeonh: That's precisely the point, the collapse due to runaway climate change need not be inevitable. There is still time to contain and stabilise the level of atmospheric CO2 if there is the will.

The problem lies not with the general populace, although there will necessarily have to be changes in the lifestyle of the West as we rush headlong into the final consumption of fossil fuels, but with the rich stakeholders who own the money, own the mines, own the systems of power generation and distribution, own the politicians and who imagine that with their private armies that they own the future.

In Europe their malevolent presence is subtle but if you want to see what they can do, then look no further than the USA to see their naked and savage presence in the argument for universal health care, where their wealth is suuficient to mobilise the very people who stand to gain most against that which would give them succour in their time of greatest need. You have cancer and no insurance and no assets (and many do not after the sub-prime collapse?) then the decision is not whether this or that expensive drug is available, it's that you have no choice but to die. The debate to the insurance industry is all about the profit and market share and still the poor sods who when they lose their jobs, lose coverage, go out to disrupt meetings in order to support the status quo. That's power. And whilst politicians are in thrall to the power of money, nothing substantive will happen.

If CO2 were Bophal gases wouldn't you expect to see people throw themselves in front of the trains carrying coal to power stations? Well thats what CO2 is, magnified a million times over but silent and unseen. And that's what it will take, and it will happen. Not now, but after the collapse of harvests and the food riots and the march of millions of refugees.

Right now we are being led to believe that reducing our carbon footprint by say 10 or 20 %, everything will be alright and that we can preserve our comfortable liives. And that's what I have against initiatives such as these. And no I don't have a better answer, but I do believe that we are being blind-sided. And we haven't even begun to threaten the rich where it will hurt them most; at their profits from fossil fuel consumption.

Cicero said whilst I breathe, I hope. By the time the oil runs out, and the gas finishes maybe we will have harnessed the sun sufficiently so that we no longer need the coal. But the owners of the sun will still be there to charge you.
- CommentAuthorbiffvernon
- CommentTimeSep 8th 2009
Posted By: marktimeRight now we are being led to believe that reducing our carbon footprint by say 10 or 20 %, everything will be alright and that we can preserve our comfortable liives.
Of course that is absolutely not what the 10:10 idea is about. It's about 10% reduction in the first year...and then...the rest. You have to start somewhere and then keep going.
- CommentAuthorjamesingram
- CommentTimeSep 9th 2009
found this , thought it might be of interest

LIVE - Carbon content of the UK Grid http://www.ecotricity.co.uk/about/live-grid-carbon-intensity

one to show the heat pump fans

also , been mentioned before , but this is a excellent tool for seeing how you're doing in with the 10:10 target

http://www.imeasure.org.uk/ free online tool to measure home energy use, imeasure has been created by Oxford University's Environmental Change Institute, part of the UK Energy Research Centre.

"It's free, it's new, and it helps YOU save energy and money.
Test your energy score - can you beat your best friends?
Get accurate facts on your home energy use.
See the difference your energy saving actions are really making and compete with friends for the top spot."
- CommentAuthorbiffvernon
- CommentTimeSep 9th 2009
Royal Mail signs up to 10:10
http://www.guardian.co.uk/environment/2009/sep/09/10-10-royal-mail-environment

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